Author Archives: SEO Expert

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3 Free SEO Tools for Google Search 2

3 Free SEO Tools for Google Search

Category:SEO Tips & Info Tags : 

Here’s 3 Free SEO Tools to Help You Look at Your Site the Way Google Does

If the traffic your website gets is important to you, SEO should be where you should start first. Here are 3 free SEO tools that will help you view your site like a search engine does.

 

1. Google WebMaster Tools

Google’s Webmaster Tools suite is a comprehensive set of diagnostic tools that will help you in correcting all that’s wrong with your website from an SEO standpoint. This is where you want to start if you are working on Search Engine Optimization. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. Search appearance in the SERP, back links, and keyword concentration are just a few areas that Webmaster Tools focuses on.

 

2. Moz.com Pro Tools (free for 1 month)

If you sign up for the Moz.com Pro features, you will receive the first month for free. You will need a Google Analytics account in order to use most of the custom reporting features. With Moz.com, you can work on your on-page SEO, view your current competition, and you can track your position in the search results. With Google now using your IP address to display listings, you might want to use a third party application like Moz.com to track your position.

 

3. Screaming Frog SEO Spider

This is an SEO’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. Not only does the Screaming Frog SEO Spider make crawling your website and finding all that’s wrong from an SEO standpoint easy, it’s free! Download it here and just dive in. There’s a ton of useful features.

 


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Google Page Speed Performance Packages 4

Google Page Speed Performance Packages

Category:Uncategorized

Let Us Raise Your Google Page Speed Score to Blazing Fast Speeds

Even the most patient people are left annoyed with a poor performing website. Nobody likes hanging pages and slow loading images. Since Google is constantly trying to increase the speed of information delivery to it’s users, the performance of your website is crucial to your SEO strategy. Google, Yahoo, and Bing, all incorporate your site’s performance as a ranking signal. Java, large unoptimized images, multiple CSS files, “above the fold” scripts and content, all contribute to your website’s performance score.

 

page-performance

 

What We’ll Do to Raise Your Score Above 85

  • Implement a Content Delivery Network
  • Leverage Browser Caching
  • Configure your Server (Compression)
  • Optimize Images
  • Minify Java, CSS, and HTML
  • Eliminate Render-Blocking Scripts and Content Above the Fold

 

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Top Google SEO Mistakes

Top Google SEO Mistakes

Category:SEO Tips & Info Tags : 

 

Here’s Matt Cutts, the head of the WebSpam Team, Talking About the Top Google SEO Mistakes

 

 


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Why We Don't Bother With Link Building Schemes 3

Why We Don’t Bother With Link Building Schemes

Category:Google SEO,Inbound Links Tags : 

9/19/17

Ever since the Penguin 4.0 Google algorithm update, links of poor quality no longer count and are ignored by Google Search when determining your site’s ranking. The information in this article is obsolete for the most part, since spammy back links don’t really hurt your positioning in the way they used to. Quality of content is what and will always hold the most weight with Google as well as most major search engines. Google still looks at high quality links over extended periods of time, however there are thousands of sites that rank in the top 3 that have not a single “follow” backlink.

“The objective is to make your links appear natural. The objective is that your links are natural.” – Matt Cutts, Google WebSpam Team

 

Linking Schemes & SEO

In the past month, we have received quite a few phone calls for link building services for webmasters. So, I decided to briefly explain what link building is and why we do not offer it as part of our SEO services. Besides the fact that it violates Google’s Webmaster Guidelines, it is a spammy internet marketing technique and (we don’t like SPAM here at Michigan SEO Guys). Links are, by far, the most misunderstood factor of SEO today. There is no other ranking factor more misunderstood in the SEO world than links and how search engines utilize them to determine a website’s relevancy and position in search.

 

What Exactly is Link Building?

A few examples of what Google considers “link schemes” or “link building schemes” are:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Using automated programs or services to create links to your site
  • Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:
      • Text advertisements that pass PageRank
      • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
      • Links with optimized anchor text in articles or press releases distributed on other sites. For example:
        There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
      • Low-quality directory or bookmark site links
      • Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:
        Visitors to this page: 1,472
        car insurance
      • Widely distributed links in the footers or templates of various sites
    • Forum comments with optimized links in the post or signature, for example:
      Thanks, that’s great info!
      – Paul
      paul’s pizza san diego pizza best pizza san diego

 

Why Does Google Frown Upon Link Building Services?

When you engage in “link building” you are taking away the earned credibility element. Google believes that good content will naturally get linked to on its own, without “link building” services. The idea is to build a quality site that people want to link to, and then you will earn back links naturally. In turn, this will help your SEO. Additionally, link building schemes violate Google’s webmaster guidelines for best practices.

 

 

What Happens When Google Finds a Website Practicing Link Schemes?

Eventually, Google will catch up with the offending website and then the offender is penalized in the search results. If you weren’t on Page 1 before, you’re definitely not going to be after getting penalized for this spammy black hat technique. Google has even removed websites from it’s search results pages all together which is called “black listing.”

You can read more about Google and link building here.

Here’s Matt Cutts of Google Explaining How to Build Quality Links


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WordPress SEO Company 1

10 WordPress Tips for Beginners

Category:WordPress Tags : 

If you are new to WordPress, here are 10 tips for beginners.


1. PERMALINKS

Permalinks refer to URLs that go to your webpages. Precisely speaking, these permalinks will show how your posts display in the search results. You can set them up under the WordPress settings. You will see that your URL appears with a number. That is the default and not very good for SEO. So,you choose Custom structure or Post Title. Now, your permalink consists of your post name which can be easily searched for on Google, Yahoo, and Bing. Remember to not stuff your URL with keywords. Make smart use of keywords by eliminating any unnecessary ones. Make sure that when you finalize a permalink, it is pleasant enough for a human being. Forget about the search engines and always write permalinks for humans!

2. Themes

WordPress themes are website templates basically. They contain the tools required to customize your blog. You should give plenty of thought to your WP theme. WordPress has a variety of themes and all of them can be customized if you know a little PHP and HTML.

3. Title Tags and Description Tags

 

There are several SEO plugins available for WordPress. WordPress SEO by Yoast will help you write title tags and meta descriptions properly. Don’t forget, when you write title tags and meta descriptions, you want to say as much as possible in as few words as possible. Always practice good SEO and adhere to Google guidelines.

 

4. The Text Editor or Kitchen Sink ( From WordPress.com )

The visual editor provides a semi-WYSIWYG (What You See is What You Get) content editor that allows you to easily create, edit, and format your blog content in a view similar to that of a word processor.

This is the default editing mode of WordPress.com, but if it does not appear to be enabled, you can select the Visual tab in the top right corner of the editor area, as depicted below.

There are two (2) rows of editing icons contained within the visual editor. You can find out what any icon means or does by hovering over it with your mouse – a small tooltip will appear describing the icon and its purpose.

5. Plugins

Plugins increase the functionality of WordPress.

WordPress has plugins that can do pretty much everything and this makes WordPress simply amazing. But do not just start downloading  plugins randomly. For now, just install the essential ones or the basics. You can get Akismet installed, but you need to get it activated. For this, you will need a Akismet key. This is aimed at reducing spam to its minimum. The latter is important, too. It is for the SEO which enables the search engines to find your blogs easily. I consider these WordPress plugins to be a requirement:  WordPress SEO by Yoast and JetPack.

6. Make a Post Sticky

If you want some of your blog posts to be on top of all the posts, you can have it done on the spot. The date of the article would not matter anymore. How to make posts sticky? On your ‘Edit Posts’ page, you can see a ‘Visibility’ section. Click the ‘Edit’ link and then tick the ‘Stick this post to the front page’. Click ‘OK’ and you are done! There is another way to do this as well: Posts >> All posts >> Quick Edit Next, tick ‘Make this post sticky’ and click ‘Next’ afterwards. You can have a sticky post.

7. Your Browser

At times, you may make some changes to your website, but you may not be able to see them. Do not panic! You only need to clear your browser cache and you will get this problem solved. In order to clear it, you have to press the SHIFT key and hold onto it while you click the ‘refresh’ button in your browser. Your browser cache is cleared and you can see the changes you made to your site.

 wordpress tips for beginners

8. Footers

At the bottom of your WordPress site, you can notice a footer area. It is very rare that people notice it, but it plays an important part in keeping your readers and visitors engaged. This sometimes-forgotten-footer area allows you to add information about the owner of the website, any copyright message or maybe a link to some page. You can use premium themes to expand this area and then, you can give more information via this. You can add-on a short biography or an opt-in to your email list, etc.. Remember that some people actually scroll down to have a glance of all such information and if your are really interested in getting people to visit your site more frequently, then you should make full use of this section.

9. WordPress Security is Crucial

WordPress is a great, user friendly content management system and as long as you take the necessary security precautions, you should be OK. If you don’t take security seriously and you have a website with high visibility on the web, chances are good you will have issues. With that said and out of the way, there are several good plugins that will help you in locking hackers out of your site. WordFence Security is the security solution that is being used on this site. It’s free (there is a paid version with more options) and works really good. In addition to having a firewall, renaming the WordPress login page or wp-login.php to something other than wp-login.php will prevent most brute force attacks and bots from playing password guessing games. Please remember, your WordPress site is not secure until you secure it.

10. Analytic Data & Tracking

You must have heard this: “If you cannot measure it then you cannot manage it.” Track your visitors to improve your site. You can do it by using Jetpack stats and Google Analytics. The former is available only to free WordPress blog users. However, the self hosted WordPress users can benefit from the former as well as get the latter installed for further advantages. Google Analytics will also allow you to filter out your own visits which is indeed a must. There must many things lacking in this article. We have tried our best to help the WordPress beginners.


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9 Tips For Maintaining a Up-to-date Website 2

9 Tips For Maintaining a Up-to-date Website

Category:Online Marketing

 

 

Here Are 9 Tips For Maintaining a Up-to-date Website in Today’s Online Environment

By Jeff George

If you are concerned with whether or not your website looks up-to-date, here are 9 tips to consider when maintaining a up-to-date and healthy website.

 

 

  • Bios – Is your photograph current? Does your picture look like you? If you are meeting a prospective client whose only previous experience of you comes from your website bio, then you don’t want to be giving them any nasty surprises! (if you require a photographer we can help)
  • Ensure your People pages are up to date (and if somebody is leaving remind them to update their LinkedIn profile as nobody else can do it for them, (at least not without the login details).
  • Trust Icons – If you won the Law Firm of the Year at the American Legal Awards in 2009 and proudly displayed your winners badge on your home page, that is great. It doesn’t look so great if it’s still there in 2013 though. The same goes for any type of membership or accreditation. Make sure these trust icons are up to date or take them off.
  • Content – It sounds obvious, but ensure that your content is up to date and aligned with current accepted best practices and that you have kept pace with regulatory changes and changes to the legal landscape.
  • Responsiveness – More and more people are searching on the go. Your website needs to be optimized for mobile and tablet. Unless your site was created or updated in the last couple of years the chances are that it’s not responsive.
  • Images – Has your website had the same homepage image for the last five years? This (along with old content) gives the impression of your website (and business) being static. Google does not like static websites and neither will visitors.
  • Contact details – Again, this sounds obvious, but make sure your contact details are up to date. If you had to close a satellite office but didn’t remove it from your website and a prospective client pitches up there for a meeting and finds a McDonald’s instead, well, you can imagine.
  • Call to action buttons – Are you providing your target audience with the means to contact you that is most appropriate to them? Does your website have, for example, a free phone number? An online inquiry form? A dedicated email address? You know your audience better than anybody, make sure you make contacting you very easy for them.

 

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  • Testimonials – It’s important to keep adding new testimonials to your site as this is a great way to build trust with prospective clients. If a visitor comes to your site after a six month lapse and views the same testimonials as the last time they visited then that can look lazy, or worse still, give off the impression that you haven’t completed any work worthy of a testimonial in the past 6 months!