Author Archives: SEO Expert

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SEO for Small Business 2

SEO for Small Business

Category:SEO Tips & Info Tags : 

Local Small Business Search Engine Optimization Services

For many local small business owners, there are positive changes occurring in search engine recognition and web professionals must be willing to adapt to the new changes that many of the major search engines are working towards. If your company seeks to improve its influence in the marketplace,  it is a necessity that you work on local networking and promoting your internet media. The top search engine companies have started moving towards improving results for local business as a means for promoting a better community. Thus, we will take a look at some methods that can be taken to improve your local SEO and visibility on the worldwide web.

seo for small business

What Can You Do for Your Small Business SEO?

The number one thing any small business can do for its website is to diversify its local business contacts. Providing social media portals for your local customers is just one step you can take to bring potential clients into your door. While social media can sometimes be time-consuming, the benefits of increasing your website visibility are incalculable. This is the main reason you need to encourage your customers to take a minute and contribute your business online community.

To increase visibility, any business must get themselves listed on both Bing and Google local business pages which will provide customers with an easy-to-find map. This is just one of the many webmaster tools available to SEO consultants and web designers, which they can use to increase any business’s data footprint. Providing your  business information gives these companies a major starting point for any company, big or small.  It is vital for any business to become listed with the major search engines and just like the phone book, visual advertising can be a powerful lead to bring in customers.

 

Your Contact Page

Google says that more than 10% of a local business’s page rating comes from the business contact page. While this is just the tip of the iceberg, almost half of a webpage’s rating comes from the local business footprint as we previously had discussed.  Simply providing the search companies with a local page will boost ratings by 40%.  All these things must be modified to provide your business with the greatest benefit from a search engine optimization standpoint. With access to webmaster tools and professional writing services, you can compete with even the largest companies and help inform the public to provide competitive services in your community.

While many people are not aware, most recently, Microsoft and Yahoo have formed a shared network that will be directly working with companies like Facebook, Amazon, Wall Street Journal and Viacom. Understandably, small companies would not be able to compete with the likes of these moguls. However, with 30% of the marketplace now falling under this business network, it is now becoming a viable method of improving your own local advertising and bring in a more diverse customer base.

 

Geographic Location Links

Every link that your website provides gives a geographic location footprint, which can take away from your intentions of being found locally. Promoting business partnerships and projects in your local  community provides search engines with information about your small business,  that may potentially bring in local clients based on your reputation. As we all know, the point of any business is to provide the local community with services. In the future, the leading search engine providers seek to do the same.

Keywords Are Not Enough Anymore

There are a few quick ways that SEO consultants can also increase the efficiency of websites by the way search engine bots collect their data. Simply providing a keyword string, no longer increases your potential for being found on the web, as human and filter integration become more commonplace. Search engines are looking for local context as well as content, and the more you can provide local business links and citations, the better your chances of improving your local business footprint will be.


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The Fundamentals of Online Marketing

The Fundamentals of Online Marketing

Category:Uncategorized

 

Successful online marketing strategies always start when the user’s best interest is put first.

By Jeff George

Let’s take it easy this week with a quick review of what’s important to focus on, and why it’s important to stay focused on impressing your customer. We’ll start out with a quick review of top things to invest time in and wrap up with some broader thinking around understanding, and catering to your customer.

 

1. The basics of SEO need covering

– well written headings, depth of content, relevant linking to related content/topics, images, etc. But these days, most of this is so well-known, and so easily adjusted, it just shouldn’t take much time to account for. For some it’ll be more work, and for others less, but the fact remains that this work needs doing, and will return results on a somewhat limited basis on its own.

 

Incorporating human ranking in the Hummingbird update was vital to Google’s advancement in the search engine tech arena and was just one of the many great strides they have taken to keep their position as the leading search company. Most Black Hat SEO techniques are dead. Stuff that once worked great is now ineffective at best and downright dangerous at worst.

The definition of “White Hat” SEO is solid, user-useful content that addresses the needs of your users with properly written meta descriptions, titles and tags. Plain and simple, that’s on-page SEO these days. There’s a lot more involved when taking a site from 0 to 100, but essentially, it’s an optimization and reoptimization process that never truly ends. So, be sure to stay on it.

 

2.  Social Media –

You can’t escape this – you’ve got to have a voice these days. More followers than following on Twitter, solid engagement on Facebook helps, etc. There are no hard and fast rules with social – it’s about engaging in conversations with people, and by doing so, you position your business as a go-to resource, which then they tell friends about, they build links to, and the engines take notice off all that activity.

 

3. Content

 

The #1 place to invest time/money/effort is in creating content people want. People don’t wake up on Saturday AM and say “I think I’ll go type words into a search engine and see what happens”. No, they say, “I just bought a new car, where should I road trip?”, or “I need a new dishwasher, which is the best value and most efficient?” Build content that solves a searcher’s needs. Start with keyword research to understand what phrases people search on most, check your own analytics to understand what pages on your site they consume the most and get cracking on fill in the blanks.

 

 

4.  Usability

If I am choosing where to invest budget (time/money) – SEO, PPC, paid social, it’d be right here. Do usability studies, learn what works and doesn’t work on the site, then fix the problems and run with the winners. This is by far the best investment of time and money for most websites today.

 

The old saying “more than the sum of its parts” has never been more applicable than in the world of online businesses. SEO helps, content helps, social media helps, links help, images help, videos help, paid ads help and so on. But individually, as so many businesses approach things, the results can often be limited.

 

Put Yourself in Your Customer’s Shoes

Every time you sit down and think “I have N and want people to X.” you’ve already lost the game. When you start thinking “People clearly want N, and I can deliver X…wait, I need to deliver N.” you’re on the right path. Think from your customer’s POV and you’ll move in the right direction. Your customers want what THEY want, and if you happen to have that, it’s a match. If you try to make them take what you have, they’ll look elsewhere.