Author Archives: SEO Admin

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5 Tips for Improving Ecommerce Site Conversion Rates

5 Tips for Improving Ecommerce Site Conversion Rates

Category:Online Marketing,SEO Tips & Info Tags : 

A 1% increase in your site’s visitor-to-purchase ratio could mean thousands of dollars in increased profit. Here’s 5 tips to get you started on making your Ecommerce site convert more of your visitors into customers.

 

1. Optimize Your Site for Mobile Devices

Mobile is a big deal. By 2018, global mobile e-commerce revenues are projected to reach $669 billion — that’s 45% of the projected revenue for the entire e-commerce market. When you’re looking to increase traffic, mobile can be a good place to start. Leading search engines are experimenting with mobile-first indexing. You need to create more than just a responsive design or m.dot site. Make your site easy to navigate from start to finish and include an intuitive, frictionless checkout process. Optimize for touch screen when designing your call to action, product images and form fields, and don’t forget to A/B test different checkout form lengths to find the right balance for optimal conversion rates.

 

2. Help your customers find what they are looking for.

Customers will leave your site if product information is confusing or they can’t quickly locate what they came for. Visitors often enter a site through the home page or category page. A flat navigation, or condensing your hierarchy to 1-3 layers, combines some of your pages vertically so that it is easier for users to locate specific products in fewer clicks. With in-site search navigation, many buyers will look for generic phrases rather than product names to find information. Using generic phrases, (i.e. “Men’s shoes” or “smartphone cases”) rather than specific product names, gives them the opportunity to broaden their search and find what they want.

 

3. Acquire relevant traffic

Attracting buyers who don’t need your product won’t convert to sales. Low conversion can be the first indicator that you may be promoting content and messages in the wrong places, or to unintended recipients. Take a look at the search queries in your paid search account and discern whether you will benefit from adding negative keywords to relevant audiences. One common targeting error is selecting rich keywords or buzzwords that may relate to your overall product group, but are still too broad to appeal to your intended audience. Have a strong understanding of who your audience is before you optimize your site and keywords to help align your product more closely to the buyers who need it.

 

4. Improve your site speed

Longer loading times can significantly decrease your customer’s patience during the buying process. If these customers leave, you may have lost them forever, considering 28% of customers won’t return to a slow site. Search engines also penalize slow websites with lower search rankings. A few ways you could improve your site speed today include compressing your Javascript and CSS scripts, optimizing lossless or lossy images, limiting third-party advertising space and testing your site speed to ensure you are working with a quality web host.

 

5. Provide a Compelling Product Visual Experience

When it comes to product images, quality can lend credibility. 75% of eCommerce site users rank the ability to zoom in on product images as one of their top reasons to purchase. One image is rarely enough. Providing product visuals with various angles, including a full view and size comparison of the product, can deliver valuable context for your buyer. For example, if a customer is on your site reviewing backpacks, it could be helpful to showcase a person wearing the backpack. The customer will be able to visualize how the bag will look when held over their shoulder and that context can bring them closer to purchasing.


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Meta Keywords HTML Tag and SEO

Meta Keywords HTML Tag and SEO

Category:Coding,SEO Tips & Info

If the Meta keyword tags were really important ingredients in your recipe for SEO success, Google, Yahoo, and Bing would be the first ones to let you know that you actually need them. They would try to convince you to include them inside your header and would highlight the main benefits associated with this practice. Nonetheless, in reality, Google and Yahoo have chosen to ignore Meta keyword tags. Reason: in the past 10 years, numerous webmasters have SPAMMED out and abused the meta keywords tag. What commonly happens is people with less than a thorough understanding of the way search algorithms work will put every variation of their business type in keyword form in the keywords meta tag.

Here’s an example of how webmasters spam the meta keywords tag:

 

<meta name="keywords" content="seo company,seo companies,seo agency,seo agencies, seo services, seo service, local seo service">

 

 

Phasing Out the Meta Keywords Tag

It doesn’t take a rocket scientist to see how spammy this Black Hat SEO technique is, and this is why major search engines like Google.com and Yahoo ignore the meta keywords tag.
That still doesn’t detour webmasters and SEO amateurs from doing it though, and even today, many still are. MI SEO Guys does a lot of Google penalty removal services, so we see this in the course of our analysis more often than we should. Second to back link schemes, this is the most common penalizing SEO technique that we see. Keyword stuffing not only meta tags but page content and meta titles and descriptions is also common.

Since keyword Meta tags have been used in conjunction with shady website optimization tactics, most search engines have decided to ignore them and the meta keywords tag holds no SEO weight or power. Bing seems to be even more determined, and goes the extra mile to penalize website owners who count on this type of black hat SEO strategy. Bing interprets the Meta keywords tag like a spam signal. Websites that use the tag, but do not display the keywords included with it, in their page body copy, are penalized by Bing. We like that a lot! The less SPAM, the better as far as we’re concerned.

Here’s Matt Cutts, a software engineer at Google, Talking About the Meta Keywords Tag