Frequently Asked Questions

Frequently Asked Questions 12

How Much Does it Cost?

It all depends on the size of your campaign, your competition levels, and the extent of what services you choose. Contact us for a free quote.

How long will it take to get top rankings?

When projecting the length of time for achieving search engine rankings, it’s important to consider various aspects, including domain age, competition level, current standings/efforts, site architecture, and a variety of other factors. While we can make some pretty good educated guesses, with so many different aspects contributing to search engine rankings, there is no definitive answer. While clients typically begin to see movement within the first few months (rank increases from page 5 to page 2, for example), substantial results (top of the first page nationally) can take upwards of 6 to 12 months, or more, depending on the level of competition.

Local SEO does not typically take as long as national SEO. However, we have ranked many businesses in the top 3 nationally in under 3 months for most of their search terms.

Small businesses focusing on less competitive keywords (“Troy Michigan orthodontist” versus “Michigan orthodontist”) will typically see quicker results. Beware of SEO companies promising rapid results. While it’s possible to see results quickly when using Black Hat techniques ( blog/forum commenting, buying text link ads, article spinning, etc.), these practices will usually backfire, causing the offending website to rank even lower than when they started, or to be dropped completely (blacklisted). SEO that lasts longterm takes time. It’s never a “get rich quick”  type of thing. Most clients should plan on dedicating 9-12 months to their campaign minimum. It’s possible to see ROI sooner, but not typically since it usually takes around a year to develop a profitable marketing model online. If the business is new with little to no online presence, it could take longer. Every project is different. There are no “hard and fast” rules to White Hat SEO.  We always shoot for the top 3 right from the start using White Hat SEO strategies. 

Do you accept every client that contacts you?

We take on one project per location and category. For example, if you’re a cosmetic surgeon in Chicago, we will not take on another plastic surgeon in Chicago or any competitor targeting a location that our client is already targeting. We would consider that a violation of our ethical code and a conflict of interest for all parties involved.

We don’t work with:
– Adult or X-rated Content
– Get Rich Quick Projects

Is your SEO work guaranteed?

Yes. We guarantee that we’ll increase your website’s visibility on every major search engine. However, we do not guarantee a certain position in search and we strongly recommend that you walk away from any SEO provider that guarantees a certain position on the first page and quickly or fast. Ranking takes time. Additionally, any SEO services provider that implies they have an “inside connection” at Google or that they can guarantee a top spot is either misleading you or they just don’t know any better. Only the search engines determine the results.

Where do users click the most?

It depends who you ask. If your site is poorly optimized and you are spending money on pay-per-click campaigns, you will obviously see most of your traffic coming from the sponsored listings. However, Google has reported several times in the recent past that search engine users overwhelmingly click on organic search results by a ratio of 94% to 6% over paid listings. While we can also help you make your pay-per-click campaigns more profitable, our optimization efforts to improve your rankings in the free listings is typically the better investment in the long run. We also strictly adhere to Google guidelines, including the practice of “earning” inbound links versus what Google refers to as link building schemes.