Why We Don’t Bother With Link Building Schemes

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Why We Don't Bother With Link Building Schemes 3

Why We Don’t Bother With Link Building Schemes

Category:Google SEO,Inbound Links Tags : 


Ever since the Penguin 4.0 Google algorithm update, links of poor quality no longer count and are ignored by Google Search when determining your site’s ranking. The information in this article is obsolete for the most part, since spammy back links don’t really hurt your positioning in the way they used to. Quality of content is what and will always hold the most weight with Google as well as most major search engines. Google still looks at high quality links over extended periods of time, however there are thousands of sites that rank in the top 3 that have not a single “follow” backlink.

“The objective is to make your links appear natural. The objective is that your links are natural.” – Matt Cutts, Google WebSpam Team


Linking Schemes & SEO

In the past month, we have received quite a few phone calls for link building services for webmasters. So, I decided to briefly explain what link building is and why we do not offer it as part of our SEO services. Besides the fact that it violates Google’s Webmaster Guidelines, it is a spammy internet marketing technique and (we don’t like SPAM here at Michigan SEO Guys). Links are, by far, the most misunderstood factor of SEO today. There is no other ranking factor more misunderstood in the SEO world than links and how search engines utilize them to determine a website’s relevancy and position in search.


What Exactly is Link Building?

A few examples of what Google considers “link schemes” or “link building schemes” are:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Using automated programs or services to create links to your site
  • Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that may violate our guidelines:
      • Text advertisements that pass PageRank
      • Advertorials or native advertising where payment is received for articles that include links that pass PageRank
      • Links with optimized anchor text in articles or press releases distributed on other sites. For example:
        There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
      • Low-quality directory or bookmark site links
      • Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites, for example:
        Visitors to this page: 1,472
        car insurance
      • Widely distributed links in the footers or templates of various sites
    • Forum comments with optimized links in the post or signature, for example:
      Thanks, that’s great info!
      – Paul
      paul’s pizza san diego pizza best pizza san diego


Why Does Google Frown Upon Link Building Services?

When you engage in “link building” you are taking away the earned credibility element. Google believes that good content will naturally get linked to on its own, without “link building” services. The idea is to build a quality site that people want to link to, and then you will earn back links naturally. In turn, this will help your SEO. Additionally, link building schemes violate Google’s webmaster guidelines for best practices.



What Happens When Google Finds a Website Practicing Link Schemes?

Eventually, Google will catch up with the offending website and then the offender is penalized in the search results. If you weren’t on Page 1 before, you’re definitely not going to be after getting penalized for this spammy black hat technique. Google has even removed websites from it’s search results pages all together which is called “black listing.”

You can read more about Google and link building here.

Here’s Matt Cutts of Google Explaining How to Build Quality Links